Starting an online store
When you start online store, no one is aware of your solution or brand, so you have to focus on the top end of the funnel. Check out how the keyword modifiers can be mapped to the buyers’ journey.
If you’re starting an online store, know that you need content. Too many online retailers expect people to buy once they get to their site. Wrong. People hardly ever choose to buy because they see your ad. They choose brands that they feel have the same values as them. Your content needs to connect with your target audience.